In order to extend the existing success of the “lyz for Fashion” mirror, which has already impressed the retail sector with its three adjustable lighting conditions, to new markets, particularly in the residential sector, a presentation should be designed in a redesigned setting. The aim was to make the mirror more attractive for home use. After a detailed briefing, the design team created a tailor-made scene. The concept was implemented by our 3D visualization team with great care and attention to detail, achieving a perfect balance between aesthetics and functionality. Here, too, the creation of a digital twin played a key role, supported by close and productive collaboration with the customer to precisely define the vision and ambiance for presenting the product. In parallel, the digital twin was created for another product and its presentation was realized in a specific setting in coordination with the customer. Both projects illustrate the potential of digital product visualization not only to highlight the product features, but also to establish an emotional connection between the product and potential buyer.
