The comprehensive renovation of an apartment building in a prime location in Düsseldorf is setting a new standard through the use of architectural visualizations. These visualizations are crucial for effectively presenting extensive changes to the building and apartment floor plans, which is essential both for the client's decision-making process and for the marketing strategy of the apartments. The following tasks were implemented: presentation of the extensive changes to the building and apartment floor plans, interior design and presentation of the apartments in the country house, industrial loft and city apartment equipment lines including high-quality furniture, and the preparation of a furniture and equipment list. The close cooperation with the responsible architects “KRAUS Architekten und Ingenieure GmbH” enabled realistic and detailed 3D visualization. This makes it easier for potential buyers to get a comprehensive picture of the quality and atmosphere of future living spaces, supported by 360° tours that enable interactive exploration.