For the introduction of the e-cigarette brand “Cubar”, the focus was on a strong market establishment. The project goal included the individual presentation of various flavors in the online shop and the stylish presentation of the products on social media as well as the development of advertising posters for sales partners. In close consultation with the customer, the image atmosphere and emotions were defined, whereupon the design team created a visual concept that was realized through 3D visualizations. The creation of digital product twins enabled a variety of presentations, which made it easier for Cubar to enter the market quickly and achieve initial sales successes.
