The benefits of 3D visualization
Nowadays we meet 3D visualizations More and more often — when we browse through furniture catalogs, search for real estate or shop online. If they are well done, it is no longer possible to tell the difference to a photo. Find out the benefits of 3D visualization, the costs associated with it, and why some industries can no longer do without it.
The 3D visualization is...
... the conversion of technical drawings and two-dimensional data into three-dimensional virtual models or spaces. In the real estate sector, the use of architectural visualization has become an integral part of it. They are essential for successful project planning and, as an important planning component, help determine the success of the project. For marketing related to a real estate project, 3D visualizations essential. They are used, among other things, in presentations, on building signs and in virtual tours. Potential buyers get an authentic impression of the object through photorealistic visualizations. This makes the purchase decision much easier.
In addition to the real estate sector, 3D visualizations also used in lighting design. Different lighting concepts can be optimally compared and the visualizations help the customer become familiar with the lighting concept. Not only that: Subsequent problems, such as glare caused by shiny surfaces that already exist in the room, can be identified at an early stage in visualizations.
But also 3D product visualizations are being used more and more frequently. The advantage is obvious: 3D visualizations are a cost and time-saving way to create appealing product photos. Whether in catalogs or online shops — they make products tangible, arouse emotions and provide purchase incentives. Where expensive locations used to have to be booked and entire interiors were staged with home staging, entire room worlds can now be created relatively inexpensively on a PC. Assembly and dismantling times as well as personnel costs can also be saved. Another unbeatable advantage: 3D visualizationsn are reproducible. Hundreds of product images created over a long period of time can be exactly reproduced in terms of appearance and quality. This is an important factor for harmonious product presentation in online shops and catalogues. With product photography, such a result is simply not achievable. But 3D visualizations don't just make sense for ready-to-sell products: Product prototypes can be photorealistically implemented in a rendering: This allows optimizations to be carried out easily and quickly even before expensive production starts. A 3D visualization can be flexibly adapted so that materials and colors can be quickly exchanged and compared.
The benefits of 3D visualization at a glance
Costs, added value and areas of application of 3D visualization:
Real estate (exterior and interior view)
- Any planning errors or communication gaps can be identified at an early stage through visualizations
- High-quality architectural visualizations increase the trust of potential buyers and thus the closing rate
- Indispensable for marketing all aspects of a real estate project: for building signs, websites, catalogs, real estate portals, virtual tours
Lighting design (interior)
- The customer gets a real impression of the lighting concept
- Problems such as glare caused by shiny surfaces can be identified at an early stage so that, if necessary, rescheduling can be carried out early
Product design/ product marketing
- Products can be presented relatively easily with strong sales
- Animations make products tangible and provide purchase incentives
- Photorealistic images, without expensive and time-consuming photo shoots
- Reproducible appearance for harmonious product presentation
- Prototypes can be presented cost-effectively and quickly and can be optimized even before they go into production
3D visualization prices
When asked how much a 3D visualization Cost, there is no general answer. A crucial point in the question of costs is where and how the 3D visualization should be used later. Visualizations that are used in print media require higher resolutions than those created for digital publications. The desired level of detail and photorealism also play an important role in the pricing issue. A realistic interior visualization, in which details such as houseplants and decoration are shown, costs more than a minimalistic room presentation without interior design. There are also differences in product visualizations: from cost-effective product release on a white background to detailed 360-degree animation. The price ranges here can vary widely — from inexpensive renderings of less than six hundred euros to the mid-four-digit range. Customers should seek advice here: An absolutely photorealistic presentation is not always absolutely necessary. This may depend on the project phase or the target medium, among other things. A trustworthy agency with experienced 3D artists is absolutely essential.