Scripting and automation refer to the use of scripting languages and programs to facilitate repetitive or complex tasks in 3D visualization, modeling, and animation. Through scripting, artists and designers can speed up workflows, create custom features, and extend the functionality of their favorite 3D software. Popular scripting languages in the 3D industry include Python, MEL (Maya Embedded Language), and MAXScript. Using scripting and automation can increase efficiency, save time, and allow you to focus on more creative aspects of the project.