Motion graphics, also known as moving image graphics, is a combination of animation and graphic design to create visual content that is characterized by movement and transformation. In contrast to traditional animation, which primarily focuses on character animation and narrative elements, motion graphics focus on presenting information, text, symbols, logos, and abstract forms in a dynamic and appealing way. Motion graphics are used in a wide range of media and industries, including television, film, advertising, web design, and social media.
Motion graphics serve multiple purposes, including:
Information transfer: By using animated texts, symbols, and diagrams, motion graphics can present complex information and data in an easy-to-understand and appealing way.
Brand communication: Motion graphics can be used to reinforce and visualize brand identities and messages through animated logos, colors, fonts, and design elements.
Entertainment and engagement: With the help of moving image graphics, visual content can be made more interesting, entertaining and appealing to increase audience attention and convey the message more effectively.
