In architecture, visualization refers to the process of presenting a new structure in an easy-to-digest format. The visualization, which is sometimes referred to as “language” between the customer and the planner, takes place before the construction process begins.
3D visualization is the latest advance in architectural visualization and refers to the process of using computer software to create three-dimensional representations of a building. Customers can walk through and examine a three-dimensional model from any angle. In addition, other elements such as carpets, furniture, paintings, and lighting can be added and their effects assessed.
Today's 3D models are highly detailed and precise. They include real aspects such as sunshine and shadows, giving them the appearance of photographs. 3D renderings are perhaps the most effective way in the architectural industry to express ideas — they require no additional physical resources, are faster than traditional model making techniques, and show more.
