3D visualization is “the process by which graphical content is created,” meaning that the end result is visual content (i.e. images and animations). 3D visualization creates digital three-dimensional representations of real things. The aim is to create a digital representation of what the product will look like. The term “3D visualization” is used interchangeably with the terms “3D graphics,” “3D rendering,” and “computer-generated images” (CGI). They all relate to the process of creating graphic material using 3D software. It is a technique that has been widely used in recent decades and has become one of the most practical solutions for creating high-quality digital material. Today, a large part of the articles advertised on websites and on television are created using 3D visualizations that are very close to the reality of an image. Did you know that every single item in an IKEA catalog is created digitally using visualization technology? Professional 3D artists can now create hyper-realistic representations that match the quality of traditional photos without the need to coordinate complex and expensive photo sessions. This technique makes it possible to create photographs that would be impossible or unaffordable with traditional photography. However, there are also widespread misconceptions about the term. The term is not synonymous with 3D design or development. These terms refer to the creation of content such as CAD files by engineers or industrial designers for manufacturing purposes. Even though 3D artists use CAD to create 3D visualizations, the end product is more than just CAD files; it is a dynamic graphic that combines technical skill and creativity.
