3D commerce is a growing area within the e-commerce and retail industry that uses the use of 3D technology, such as 3D modeling, rendering, and augmented reality (AR), to improve the online shopping experience and product presentation. 3D commerce enables retailers and brands to offer interactive and immersive product visualizations that help customers make informed buying decisions and increase customer loyalty.
:The main goals of 3D commerce are:
Product presentation: 3D commerce makes it possible to present products in a realistic, detailed and interactive way so that customers can view, zoom in and even customize them from different angles.
Customer experience: By using 3D technology and augmented reality, customers can virtually “try out” products or place them in their environment to get a better understanding of size, shape, material, and color.
Reducing returns: By giving customers a more accurate idea of the products, 3D Commerce can help reduce bad purchases and associated returns.
Branding: 3D commerce can be used to create a unique and memorable online shopping experience that strengthens brand identity and increases customer loyalty.
3D commerce comprises a variety of techniques and applications, such as:
3D modeling and rendering: The creation of high-quality 3D models and photorealistic renderings of products to present them in online shops or catalogs.
3D configurators: Interactive applications that allow customers to customize products by choosing colors, materials, patterns, or components and visualizing their choices in real time.
Augmented Reality (AR): The integration of 3D product models into customers' real environments using AR applications on smartphones or tablets to verify the size, fit, or appearance of products in their living space.
Virtual showrooms: The creation of 3D environments where customers can explore and discover products in a realistic and interactive way.
3D commerce is an innovative approach that has the potential to fundamentally change the way consumers shop online. By using 3D technology and AR, retailers and brands can provide unique, immersive, and interactive shopping experiences that increase customer satisfaction, strengthen brand loyalty, and increase sales.
